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Brand Events

Hsu Fu Chi Launches Snacks Themed with Health & Leisure

Recent years witnessed the popularity of health products which can bring consumer with pleasant enjoyment. To meet this trend, in this Autumn Hsu Fu Chi launched Brown Rice Roll & Oat Chocolate, both featuring whole grains.


Hsu Fu Chi Brown Rice Roll:
Five different grains all rolled up together!

Unique double-health preservation concept to meet consumers’ demand for health and delicacy

Hsu Fu Chi Brown Rice Roll use five types of traditional healthy grains, allof premium quality: brown rice, buckwheat, oats, wheat and corn. The rollsare stuffed with dates, yolk and milk. Both the wrapping and the stuffinghelp to strengthen health. Meanwhile, the classic crispy and smooth textureof egg roll products is retained. There are three kinds of new egg rolls:brown rice and dates, buckwheat and egg yolk, and wheat and milk. Allthree types have increased percentages of brown rice, buckwheat and wheatto make the stuffing taste more pronounced and give a superior taste profile.

Wide distribution with off-line promotional campaigns to facilitate thesuccessful market performance of Hsu Fu Chi Brown Rice Roll.

In the fourth quarter of 2014, Hsu Fu Chi Brown Rice Roll will be in themarket in China's 30 key KA system, including over 5,000 stores.Meanwhile, with promotional campaigns like street booths, and new taste trials, the publicity of Brown Rice Roll will increase.

Hsu Fu Chi Oat Chocolate:
Multi-grains and more flavorful fibers!




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